Hi,
I'm Cody.

… My process drives conversions — not just website visits. While increasing organic search traffic is one of my goals, my priority is to ultimately drive more inbound conversions for your business.

I’ve been in SEO for over 10 years — working with SaaS brands like Zapier, Instapage, CloudZero, Nutshell, Pingboard, Landingi, and many others. I’ve been through each step of the SEO content creation process — starting my career off as a freelance writer, building my own SaaS content marketing agency, and even working internally at a fast-growing SaaS startup.

Most recently, I joined CloudZero as an early hire and set the company’s SEO strategy — growing organic search traffic from under 20,000 visits per year to over 1 million — and monthly demo requests by 1300% (from under 100 to over 1,300 per year).

I specialize in helping SaaS businesses grow. If you’re a B2B SaaS brand that needs help creating content that will drive quarter-over-quarter traffic growth, and ultimately drive more inbound conversions, let’s talk.

Here’s what you get when you work with me …

A results-driven SEO strategy 🔬

I want you to achieve real results from the content we create. By that, I mean more signups or more demo requests. That’s why my entire process revolves around targeting the search terms that will ultimately lead to more inbound conversions for your business.

I start by better understanding your business. Then, we get to work researching keywords and the best opportunities for us to target. Then, we decide how to shape that content to meet search intent and beat out the current ranking results. From there, we get to creating content. 

But, it all starts from the ground up — building a strategy that will drive conversions, not just creating content for the sake of creating content or improving vanity metrics.

Done for you, end-to-end SEO content creation 🙌

I handle the entire SEO content creation process, from start to finish — from keyword research to content strategy, creation, publishing, on-page SEO, and everything else that will help you rank highly in Google. This includes:

• Monthly keyword research (i.e., identifying keywords most likely to drive conversions)
• Content planning (i.e., how to best target those keywords)
• Content creation
• Reviews + revisions
• Project management (each step of the content production flow is organized in Trello for you to see at any time)
• Reporting – Weekly summaries, monthly calls, and monthly reports (including keyword ranking, website traffic, and inbound conversion growth)
• Optionally: Link building

Time spent understanding your business (and your buyers) 📚

I want to deeply understand your business — your competitors, your differentiators, your buyers, and so on. That’s why I spend time during our onboarding process to better understand your company and your industry. In our first 30 days, we’ll …

• Have you complete a questionnaire to better understand your business. This shouldn’t take more than 30 minutes of your time. You’ll see questions like … “Who are your top three competitors?”, “What are your competitive advantages?” “Why do customers buy from you right now?”, etc. All of this information helps me better understand the best keywords to target and how to craft content in a way that best highlights your business.
• Set up an onboarding call to go through your answers and give us both the chance to ask any other initial questions. 
• Conduct a competitor and industry keyword analysis — compiling an initial list of keywords for us to target (i.e., Which keywords will lead to more conversions? And which keywords do we stand an actual chance at ranking for?)
• Identify the best keywords from that list and move forward with content creation.

Expert monthly calls with me ☎️

I attend all of our monthly reporting and strategy calls. That means you’re speaking directly with someone who has over 10 years of experience in creating SEO content for SaaS brands. You’re not handed off to some junior account manager like what happens at most, large SEO and marketing agencies. In these calls, we’ll run through …

• Keyword-targeting ideas for the next month
• Reporting on keyword rank tracking, website traffic, and inbound conversion growth
• Any SEO questions or concerns you might have 

Clear communication and detailed reporting 📈

When you work with me you can expect clear and concise communication. You’ll receive …

• Weekly email summaries
• Monthly reporting and strategy calls
• Content management in Trello (so you can easily see where each content piece stands in the production flow)

Additionally, during our onboarding phase, I’ll help you set up accurate reports that will track how the content we create leads to more inbound conversions (e.g., Which blog posts drive the most conversions?, How many conversions does each blog post drive?, etc.)

Here’s what you WON’T GET …

❌ Monthly calls with an inexperienced account manager 

Your point of contact is me. All your monthly meetings and strategy calls will be with me. 

They won’t be with a junior SEO specialist or some general account manager who’s juggling 20 different clients. 

I work with a few clients at a time and dedicate my time to each of those clients. When you work with me, you get an experienced SEO consultant with over 10 years of experience and someone who specializes in working with B2B SaaS brands.

❌ Generalists that produce generic content

I’ve spent over 10 years creating SEO content for SaaS brands and identifying the best ways to drive more inbound conversions through SEO. 

I’m not just some generalist writer who accepts any assignment given to me and who can only handle one part of the SEO content process; writing. I specialize in helping B2B SaaS companies and I handle the entire SEO content process from start to finish.

I’ve worked with many B2B SaaS brands including Zapier, Instapage, CloudZero, Nutshell, Pingboard, Landingi, among others. While I most often work with technical SaaS brands (e.g., platforms for developers) and Martech platforms — two areas where I have significant marketing experience — I do occasionally work with other types of SaaS businesses.

But to be clear, I don’t work with eCommerce, mobile apps, marketplaces, etc. B2B SaaS only. This ensures I cater to the industries where I have the most experience.  

❌ Cookie cutter approaches or shady SEO tactics

I spend time with each of my clients to learn about their business, their buyers, topics their buyers search, and so on. 

Sure, there’s a fundamental process I follow — there are universal SEO principles, no matter the industry. But applying that process happens in the context of your company. That starts by better understanding your business and then crafting an SEO strategy that makes sense.

I don’t employ shady black-hat techniques or quick-win schemes. Those don’t work. Google (and other search engines) want to show the best content possible. That means creating great content that Google loves and meets searcher’s expectations. 

First, we establish the right keywords to target, define the best way to target those keywords, and then get to creating content that is better than the current ranking results.

❌ Unclear ROI and measurable results

You will never be in the dark about what we’re working towards. Nor will you be unclear on our progress. 

Your ultimate goal is to get more customers. In B2B SaaS, that starts with a signup or a demo request. That’s why my whole process revolves around creating content that will ultimately drive more signups or more demo requests (depending on your business model).

Getting traffic is nice, and we’ll work towards increasing organic search traffic too, but the ultimate goal is more conversions. Each month, you’ll know exactly where we stand — with weekly summaries, monthly reporting, and content management.